About

When Tatum first understood that she was a part of the LGBTQ+ community, she would wear a small rainbow bracelet to try to get someone to notice her. Wearing her bracelet was the most comfortable way she could have her identity be a part of her, even though it was subtle. For years, no one ever noticed her bracelet. Although she grew frustrated, she prevailed. One day, many years later, Tatum met a guy with the exact same bracelet as her. He saw her look down at his wrist and he saw her bracelet as well. Both of them instantly became more comfortable around one another. He ended up being a huge part of her support system. Where is her bracelet, you ask? Well, it’s broken. Therefore, she wanted something new to help her feel connected to her identity.
The goal for Color Me In is to allow people to wear the colors that best represent who they are or an important part of their identity. The colors you choose can tell whatever story you wish to tell. The cool thing about it? No one knows what your personal colors mean until you tell them. With that being said, if you aren’t comfortable with telling anyone the story behind your shirt, there’s no rush to share.